Stoneclad for Business · Capability Sheet

One team that can design it, write it, build it, and run it.

Strategy, marketing, copy, software and internal tools, media production, AI systems, and customer acquisition — for business owners and creators who'd rather work with one senior team than coordinate six vendors. This page is the full sheet of what we build.

If it touches your brand, your content, or your systems — we've probably already built it.

1Senior TeamStrategy, marketing, build, and launch — one thread of accountability
100+Builds ShippedSites, funnels, campaigns, and automations — live and operating
300+Marketing Assets / MoAd variants, email sequences, and creative produced in-house
DaysTo Weeks, To ShipMost builds go live in days or weeks — not quarters
Stoneclad operations system on screen — campaign pipeline, email sequences, ad creative, and automation workflows in one dark dashboard

One operating system behind every engagement — built and run in-house.

The Full Stack

Six domains. One thread of accountability.

Most projects cross at least three of these. That's the point — nothing gets lost between the strategy deck, the copy doc, the codebase, and the edit bay, because they're all the same room.

01 · Domain

Strategy & Positioning

The thinking that decides what gets built and why it will sell — before anything gets made.

  • Brand positioning + messaging architecture
  • Offer design, packaging, and pricing structure
  • Funnel and launch strategy
  • Community + membership design

02 · Domain

Copy & Content

Direct-response writing and content systems that sound like you — at volume.

  • Sales pages, emails, and lifecycle sequences
  • Video scripts and ad screenplays
  • Ghostwritten books — manuscript to published audiobook
  • Content engines: one recording into 200+ pieces

03 · Domain

Software & Web Engineering

Production-grade sites, custom software, and internal tools — designed, built, deployed, and maintained by the same team.

  • Custom software and internal tool development
  • Marketing sites, landing pages, and funnels
  • Checkout, payments, and booking flows
  • Dashboards, portals, and client systems

04 · Domain

Media Production

A modern production pipeline for video and audio — human judgment, machine speed.

  • Video editing, motion graphics, and thumbnails
  • Podcast production, mastering, and distribution
  • Voiceover, music beds, and audio cleanup
  • Generated visuals and data-driven video at scale

05 · Domain

AI & Automation Systems

The systems layer that removes manual work — built around your tools, not ours.

  • CRM builds: pipelines, booking, follow-up automation
  • Workflow automation across your existing stack
  • Custom AI agents and internal copilots
  • Data pipelines, reporting, and integrations

06 · Domain

Marketing & Acquisition

Full-cycle marketing that gets the work in front of the right people — creative, owned, organic, and paid.

  • Ad creative: concepts, scripts, and finished video ads
  • Email marketing: campaigns, sequences, list monetization
  • Paid ads: targeting, management, and scaling
  • YouTube growth operations and repurposing
  • Cold outbound and partnership outreach systems
How This Works

A small senior team with an unusual amount of leverage.

01

Senior operators, no handoffs

The people who scope your work are the people who build it. No account layer, no telephone game between strategy and execution.

02

A production system behind every seat

Every domain runs on an internal system we built and use daily — which is how a small senior team covers ground that normally takes six vendors.

03

We run what we build

Most of what we ship, we also operate — content engines, funnels, automations, communities. Builds are designed to be lived in, not handed off and abandoned.

Who This Is For

Owners and creators with more ambition than bandwidth.

Some clients come to us for one specific build — a site, a funnel, a podcast, an automation. Others hand us a problem (“I need this business to run without me”) and let us pick the tools. Both work.

What they have in common: real expertise or a real business, and no interest in becoming a project manager for five different specialists. If that's you, the fastest way to find out whether we're a fit is a short call.

Start Here

Tell us what you're trying to build.

Send a few lines about your business and the problem in front of you. We'll reply within one business day — with a call link if it looks like a fit, or a straight answer if it doesn't. Prefer email? Write to michael@stonecladmedia.com.