01 · Built
The asset, done for you
You record raw material in your own voice. We write the plans, outlines, and scripts, produce the asset, and build the infrastructure around it — in your name.
The Flagship Program
Practice to Platform: Live in 60 Days
The done-for-you launch program for established practitioners — backed by your first paying customer. Your method becomes a live digital business: asset built, infrastructure owned, founding launch executed — without giving more than 1–3 hours a week.
No following required — your existing professional sphere is your launch audience.
20 minutes · No pitch deck · Leave with a plan either way
Launched in weeks, not years.
60Days to LiveYour platform live — guaranteed, or we work free
1stPaying CustomerThe promise the program is measured against
1–3Hours / WeekYour total time commitment — we carry the rest
3Builds / MonthReal capacity — the reason seats are limited
The Real Problem
Your method works. Your calendar is the ceiling.
Decades of results, delivered one hour at a time. The digital version of your practice — the offer, the asset, the infrastructure, the launch — is exactly the build that never gets done while you're still the one in the room. So we do the build, and we don't stop at “live.”
02 · Live
In 60 days — guaranteed
Your platform is live within 60 days of kickoff, or we keep working at no cost until it is. That deadline is underwritten, not aspirational.
03 · Bought
Your first customer, landed
The founding launch goes to the people who already trust you — and the program runs until your first paying customer is real.
Built For
Established practitioners with a proven method.
Therapists, clinicians, educators, method-builders, authors — people with 15 to 30+ years of hands-on results whose income is still capped by personal delivery. If the method is real, the platform can be built. That's the whole thesis.
See if the program fitsA method refined over years, with real results behind it
Income capped by hands-on delivery
A professional sphere that already trusts you
1–3 hours a week to give — not a second career in tech
Inside the Program
Five components. One outcome.
One program, built in sequence by us, powered by E2A — our expertise-to-asset system. You supply the method and the voice; it supplies everything else.
01
Method Extraction & Offer Design
1:1 sessions around your practice turn decades of results into a codified method and an offer people can buy.
02
The Asset Build
Your platform, built for you in the vehicle that fits — community + course, book, or podcast.
03
The Business Infrastructure
Website, checkout, email, CRM — built once, wired together, owned by you from day one.
04
The Founding Launch Sprint
A founding launch into your existing professional sphere. We build every message; you approve, we send.
05
The First-Customer Commitment
The program isn't done when the platform is live. It's done when someone has paid you.
Plus
14 named bonuses
Every practitioner objection, pre-answered — see the highlights below and the full stack on the program page.
The full programIncluded · Highlights
Named for the doubt each one removes.
The Sounds-Like-You Voice Lock
Everything we write sounds like you — not like software.
The Sellable-Slice Report
The part of your expertise the market will pay for first.
The Studio-in-Your-Pocket Kit
Record well on the phone you already own. No gear.
The Scope-Safe Positioning Guide
Positioning that respects the boundaries of your license.
The Ownership Vault
Every account and asset in your name. You keep it all, always.
The Demand Overflow Plan
How to deliver new demand on top of a full practice.
Eight more, all named, on the program page. None are sold separately.
The Triple Backstop
Three guarantees, stacked. The risk sits with us.
Backstop 01
The Informed-Decision Window
Start the program, and if it isn't what you expected — any reason — full refund through your first working session or day 14.
Any reason · Full refund
Backstop 02
The Asset-Live Guarantee
Your platform is live within 60 days, or we keep working free until it is — plus your first month of The Platform Engine on us.
Live in 60 days · Or we work free
Backstop 03
The First-Customer Guarantee
No paying customer by the end of the program term? We keep working, free, until your first customer lands.
We keep working · Until it lands
→ “We don't get paid to make promises. We get paid to deliver them. If we miss our part, you don't pay for it.”
Read the full guaranteeYour Part
Your whole job is four things. 1–3 hours a week.
These four commitments are what the guarantees are conditioned on. Miss one? The clock pauses — it never voids.
1
Show up to your sessions
24-hour reschedules are fine.
2
Record in the planned windows
On your phone, to outlines we prepare.
3
Return reviews within 5 days
Look it over, tell us what to change.
4
Approve the launch messages
You approve. We send.
Around the Program
One program. A vehicle chosen in discovery. An engine after the first sale.
The Vehicle
Community + course, book, or podcast.
Your platform takes the form that fits your method and your market — a decision we make together in the extraction sessions, not a menu you have to pre-shop.
See the vehiclesAfter the First Sale
The Platform Engine.
Once your first customer has paid, the monthly engine takes over — audience, content, email, and funnel, operated for you, so the platform the program built keeps growing.
See The Platform EngineFrom a Client
Michael and his team have gone above and beyond in our work together, taking my extensive knowledge and codifying it into an online community and digital product stack that was beyond my wildest dreams. Their attention to detail and systems-level thinking has blown me away every step of the way.
David Leifeste
Therapist, Life Coach + Author · 40+ Years
Availability
3 builds per month · Case-Study Cohort: 3 seats remaining.
Founder-led sessions cap us at three new builds a month, and the final three founding-rate cohort seats close on count — not on a countdown clock. When the third is claimed, list pricing begins.
The Outcome
A live platform, a first paying customer — and proof your method sells.
Your Time
1–3 hours a week
The Build
Live in 60 days — guaranteed
The Proof
Your first paying customer
20 minutes · No pitch deck · Leave with a plan either way